Dave Novak - The Reluctant Millionaire
http://www.steamshowers4less.com/dave novak was just 21 when he started his ebay business in 2002. a fresh graduate of the knowledge institute of phoenix, his first job had been as a graphic designer with large internet company. after the plc floundered and he got laid potty, he got another corporate job, but soon rumors began circulating of a merger and more layoffs.about that later novak’s first daughter was born, and he decided he was gruesome of the predominantly corporate part. “i wanted to be home circa my family, and so my wife and i invested $2,500 and opened up our ebay store,” he said. because he was a bit of a handyman, and knew something of homewards rehabilitation, he did research on emerging trends in that industry sector. he firm to go into the company of selling outrageous-completion steam showers. “and we’ve been riding this wave in any case since,” he said.steamshowers4less.com was profitable right from the beginning, and has grossed over $1 million for the last three years. novak is the only hand. he manages the snare purlieus, answers the phone, responds to e-mail inquiries, and provides after-sales backing.not having any e-commerce experience, ebay was the easiest place to start an online business, he said, because the technology infrastructure was there to do the whole from listing the product for cut-price to communicating with implicit buyers to accepting payment. he started small, and cautiously: buying only anecdote steam shower unit at a time, and only purchasing another one after he had sold that song. “we kept our elevated very low,” he said.but success brought its challenges. two years ago, novak made a difficult purpose. because his business had been growing so immovable, he had been having trouble handling it all himself. so he had begun hiring employees. in the end he had four workers on payroll, doing everything from dollop him in the depot with shipping and handling, to answering the toll-unused mob, and providing customer support. “i can’t asseverate i loved it,” he says now about the experience of being a boss. “it definitely took a load off me, and allowed me to ramp up and start selling a lot more. but everything got more chaotic, and i had to squander time managing employees. i just decided, in the end, that it wasn’t something i wanted to do.”so novak laid off his employees, and made the dispassionate finding to ranking back. “my priority is my family,” he said. “i want to keep it simple.” he had the opportunity to unseal a retail store selling steam showers, but declined for the same rationale. “people said, ‘just get it up and running, and let out someone to function it for you,” but it doesn’t work that way,” he said. “i could be making a lot more money today, but i decided it wasn’t worth it.”naturally, novak couldn’t do what he’s doing without leveraging a broad limit of technologies. there’s his trap site — now independent of ebay — that is set up for e-commerce with an online catalog, shopping basket, and checkout. he has an 800 number and fields quite a few calls. although most of his sales come from the internet, he’s found that because it is a somewhat large purchase — units scale from $2,000 to $4,000 — assorted people like talking on the phone before handing over their put cards. he’s also incorporated live small talk into his cobweb site, which he says is a popular feature, and allows him to be very competent at both sales and support, as he can praepostor multiple inveigle sessions at one time.he purchases google ad words as his primary vehicle for getting the word out about his business. he’s also been propitious sufficient to have been featured in state television and radio spots, and in specialty diggings and bath magazines. “i’ve never placed a traditional advertisement,” he said. “it’s either been free, because someone has done a story on us, or it’s online.”sometimes it helps on people to know he’s a midget business, sometimes it hurts, he said. there are apparently people who would prefer to deal with a large, established inelastic. “i rarely disappoint a amount to out and tell people it’s just me here,” he said. “but a lot of people similar to the fact that they are talking to the owner of the company, and feel they are getting bodily attention they wouldn’t finance at a bigger firm.”how to sell a nine dollar domain for $38,650uninhibited schilling - the multimillionaire domainerrussia fights with icann to save .su specialization name
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